I’m excited to announce that I’ve started a new software company! Primo Plugins is focused on creating simple, high-quality business software for WordPress. Our first product, Members Only, is an easy-to-use membership and e-commerce plugin designed for speed and simplicity.  

Why Start a Software Company in 2025?

I’ve always had an entrepreneurial spirit, having owned several businesses over the years—ranging from technology to furniture. After stepping away from business ownership nearly a decade ago, I felt a renewed urge to build something new.

There’s also a real need for simple, focused business software in the WordPress ecosystem. Too many solutions try to cover every possible use case, resulting in bloated, complex software that overwhelms users. I love building software that’s a delight to use—intuitive, lightweight, and efficient. Software should improve your workflows, not slow you down.  

Our First Product: Members Only

Members Only is the simplest way to launch a membership site. No overwhelming settings. No lengthy setup. Just a fast, lightweight, and frictionless experience.

• Accept payments for membership subscriptions
• Restrict content to paying members
• Customize teaser content to boost conversions
• And more…

Members Only represents our core mission—to create focused business solutions that provide delightful experiences for you and your customers.  

Learn more at primoplugins.com.  

What’s Next?

As of this writing, we’re almost ready to launch Primo Plugins and Members Only. The final steps are in motion—we’re waiting for government approval on the business registration, and then it’s just a few finishing touches.

Beyond launch, we already have new features lined up to enhance Members Only. And that’s just the beginning—more business-focused WordPress products are planned for the first half of 2025.

Simple isn’t easy, but it’s beautiful. At Primo Plugins, we believe software should be a delight to use—helping you stay focused on what matters most: running your business.

Stay tuned for more updates, and if you haven’t yet, sign up for the Primo Plugins newsletter!